Split testing is a practical testing method that helps to evaluate the website performance and any part of it. It implies conducting an experiment, in which two sites or elements are compared. The achieved results are analyzed and evaluated. A/B testing is popular and considered to be the best testing method used in marketing. When you work with online advertising, it is necessary to conduct tests to determine which ad type is more effective, what banners attract more users, and what ad text motivates customers to convert.
Why do you need split testing for your site
A good website can always be improved. Statistics show that even the visual part of a registration button can affect the number of conversions. To know exactly how the site’s performance will change after making several changes, you need to do a/b split testing.On your site, you can test:
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